If you keep tabs on marketing or if you are working in the marketing department of a company then you must be aware of the importance of labels and packaging design. The only thing that a customer notices before even seeing your product is the label and the packaging design and this is what makes the customer pick up your product from the shelf instead of choosing any other option just next to your product.
But there is one element that people are more inclined towards and it is the information mentioned on the labels. We might be living in an era where a gigantic amount of information is just a finger touch away but at the same time, searching for information about the product on the internet rather than reading it on the label can delay the process of purchase. And in the worst-case scenario, people might not even buy your product.
Let’s take a look at what type of information customers usually look for while reading a label and how you can include it on your packaging.
Some important findings related to product label and packaging
There was a study conducted for understanding the purchase behavior of customers and in that study, it was found that most of the customers are still dependent upon the information on the label for deciding whether they will buy the product or not. In addition to this, there were some other facts revealed in the study;
- More than 85% of customers said they get to know more about the product by reading the labels.
- More than 75% of the customers admitted that they can’t find the information on the product they were searching for.
- Almost 65% of the customers said that the amount of time spent searching about a product on a smartphone is usually less than 1 minute.
All this shows that having information readily available on your product label can be the difference between your product being put back on the shelf or in the cart.
Align with customer’s need
There can never be a specific type of information that can be used by marketers on their label to make their product effective as it all depends on the type of market you are serving. So, you have to consider the market before asking the bottle label maker to include a certain type of information.
For example, the food and beverages industry has been including the facts related to nutrients on the label for a long time but now, customers are looking for other types of information (like where the product was packaged, where are the ingredients sourced from, etc.) as well.
So, it doesn’t matter what you are selling, there will always be a different type of information that will make the label more effective and help customers in understanding your product in a much better way.
Never forget to research your market
Before you rush to design and ask your bottle label maker to include a specific type of information, it is necessary to understand the government regulations, competitors, and the current trend in the market. It’s true that you can find most of this information on the internet but the real challenge kicks in when you try to understand what your customers want.
Here are some tips that you can use:
- Don’t make things complicated and directly ask your customers what they want
- Organize an online survey and find out whether your current product label is informative or not?
- Use a focus group to test different kinds of product labels and then ask the bottle label maker to include the most effective label.
Make it easy to read
Including crucial information about your product is the right approach but that information won’t serve its purpose if customers have a hard time reading and understanding it. This is why you should always work with a professional label designer and come up with a simple and easy-to-read label. But if you are on a DIY journey, then there are some tips you can use:
- Script font might look fancy but they are difficult to read, especially on the label. The most recommended font for labels is serif or sen serif as they are easy to read even in small prints. And when it comes to size, don’t cross the 10pt mark.
- If you are planning on including a lot of information then always go with the bullet points rather than using a long paragraph. In addition to this, you can also balance the blank space to make the information easy to read.
Everyone knows the importance of labels on the product design but only a handful of companies are able to understand which type of information they need to include on the label and the right way to include it. Use this blog post as a guide while designing the label and let your customers know your product.